Sustainable travel in Iceland
Iceland is a land of raw, unfiltered beauty, from the shifting blue ice of the glaciers to the delicate, vibrant moss which carpets the lava fields. As travelers, we all want to experience this wilderness, but the influx of tourism can add strain to Iceland's fragile ecosystems.
Being an eco-conscious explorer isn’t about being perfect - it’s about making mindful choices that protect the landscapes we love. Here are five simple ways to reduce your footprint during your Icelandic adventure.
1. Drink "Kranavatn" (Tap Water)
One of the easiest ways to go green in Iceland is to stop buying bottled water. Iceland has some of the purest, most delicious water in the world, available from every tap. Buying single-use plastic bottles isn't just a waste of money, it contributes to global plastic pollution.
Pro-tip: Bring a reusable bottle and fill up at your accommodation each day. Many local businesses will also be happy to give you a refill too.
2. Respect the Fragile Moss
Due to Iceland's somewhat harsh arctic climate, the native plant life takes a long time to grow. It can take decades, maybe even centuries, for moss to recover from footsteps and tyre tracks.
Pro-tip: Always follow marked trails and signage - talk to a ranger if you're unsure. By staying on the path, you ensure the Highlands stay green for the next generation.
3. Support Small, Rural Businesses
Sustainable travel also means supporting the local economy. When you buy from large international chains, the profits often leave the country. However, when you shop at small, locally-owned businesses, your contribution stays within the community.
Pro-tip: Look for local makers and independent boutiques. Supporting a small businesses in rural Iceland helps to preserve the unique craft heritage of the island.
4. Choose Gear Made from Recycled Materials
The gear you wear should be as sustainable as your travel habits. Traditional outdoor clothing often relies on virgin plastics and harsh chemicals. At FjaraFjara, we believe in a circular approach. Our multifunctional neck warmers are crafted from recycled plastic bottles, turning waste that might otherwise pollute our oceans into a soft, breathable, and high-performance fabric.
Pro-tip: Invest in "circular" gear that gives a second life to existing materials. It’s a win for your comfort and a win for the planet.
5. Invest in a "Useful Souvenir"
Skip the mass-produced plastic trinkets found in "puffin shops." Instead, choose a souvenir that serves a purpose long after your flight home. A hand-drawn FjaraFjara scarf isn't just a piece of Icelandic art; it’s a multifunctional tool you’ll use for cycling, hiking, and everyday warmth for years to come.
Pro-tip: A truly eco-friendly souvenir is one that doesn't end up in a drawer. Choose something durable, versatile, and meaningful.
Traveling sustainably in Iceland is about balance. By choosing recycled materials, respecting the land, and supporting local creators, you become a guardian of the North rather than just a visitor. Ready to gear up for your next adventure? Click here to explore our collection of sustainable, hand-drawn neck warmers.
